counterheg's blog

Marketing Possibilities for the McCain-Obama Debates

Counterhegemonic

The election debates allow American viewers a few hours of a very unusual thing - commercial-free television. For two hours they can enjoy a program without facing a barrage of corporate endorsements meant to slickly steer you towards your next consumer purchase. No jingles, no quirky scenarios and no subtle insertion of the latest oh, so useful product. In theory, the choice between John McCain and Barack Obama is so vital for the future of this country that no distractions (including distractions of the 3rd party kind) can be allowed to interfere with the decision-making process of voters.

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